Post by nadinenadine on Mar 7, 2024 3:40:33 GMT -5
As we have seen, above the fold refers to the area located highest within a web page: the one that should capture attention. It is therefore to be considered as a sort of business card of the landing page. Its creation must be evaluated in relation to the rest of the page, specifically the area located at the bottom, indicated with another expression: Below the fold . Which may be an outline if you want the user to take the action immediately or they will see a CTA or call to action inside. In both cases, the upper area of the web page is very important, given that most decisions are made on the web within a few seconds, compared to a threshold linked to attention that turns out to be very short: there is who says eight seconds, but in reality they are often less. But why is this section so important? The main reason lies in the fact that when the user is on a landing page, if the upper part is carefully prepared, he will be encouraged to continue reading, reading the entire content. When an advertisement is placed in this portion of space it will have greater visibility, with a higher probability that the person will click on it, if relevant to their needs and requirements.
There are therefore many reasons of interest for curating the contents located there, since they present different areas of application at a strategic level and potential, even in terms of turnover. Above the fold and Below the fold in Advertising How do Display Advertising ads found below the fold behave? Being in a less privileged position, they have a lower cost than those placed at the top and are considered less Loan Phone Number List effective practices: views and consequently impressions will tend to be lower, with a lower CTR. Is advertising in the area below the fold therefore not recommended? In marketing there is no rule that should always be considered valid. Rather, each situation is different and needs to be contextualized: something that always appears very complex and difficult, a sort of balancing act, bold and creative, not without risks. This means that there are ads that may be worth placing below the fold, although those placed at the top have greater guarantees of success. One thing is certain: creating an excellent fold is crucial to creating a satisfying and high-performance User Experience . An aspect to also take into account from an SEO perspective . How to create an effective Above the fold section There are several useful tricks to make an above-the-fold section effective.
The starting point is to create a title that is impactful and persuasive , capable of attracting the user's attention and informing them about the focus. The person will have to be sure they are in the right place. Equally crucial is the part located immediately below the title: the payoff . Its aim is to give further value to what has been done previously, providing exhaustive data that confirms that you are right where you would like to be. If those who surf have any doubts, with the payoff they should disappear. At this point the top part of the landing page, which also applies to the traditional newspaper, is set up to encourage subsequent actions and is prepared for the insertion of a call to action or advertising announcement . In both cases, these are delicate procedures. The CTA, in particular, requires careful and punctual writing, persuasive without being invasive. The user must be clear about the benefits of carrying out a certain action. The elements we have indicated will be conceived in the name of maximum coherence , with a sort of common thread acting as a glue, both textual and visual: this given the value of images in the current era.
There are therefore many reasons of interest for curating the contents located there, since they present different areas of application at a strategic level and potential, even in terms of turnover. Above the fold and Below the fold in Advertising How do Display Advertising ads found below the fold behave? Being in a less privileged position, they have a lower cost than those placed at the top and are considered less Loan Phone Number List effective practices: views and consequently impressions will tend to be lower, with a lower CTR. Is advertising in the area below the fold therefore not recommended? In marketing there is no rule that should always be considered valid. Rather, each situation is different and needs to be contextualized: something that always appears very complex and difficult, a sort of balancing act, bold and creative, not without risks. This means that there are ads that may be worth placing below the fold, although those placed at the top have greater guarantees of success. One thing is certain: creating an excellent fold is crucial to creating a satisfying and high-performance User Experience . An aspect to also take into account from an SEO perspective . How to create an effective Above the fold section There are several useful tricks to make an above-the-fold section effective.
The starting point is to create a title that is impactful and persuasive , capable of attracting the user's attention and informing them about the focus. The person will have to be sure they are in the right place. Equally crucial is the part located immediately below the title: the payoff . Its aim is to give further value to what has been done previously, providing exhaustive data that confirms that you are right where you would like to be. If those who surf have any doubts, with the payoff they should disappear. At this point the top part of the landing page, which also applies to the traditional newspaper, is set up to encourage subsequent actions and is prepared for the insertion of a call to action or advertising announcement . In both cases, these are delicate procedures. The CTA, in particular, requires careful and punctual writing, persuasive without being invasive. The user must be clear about the benefits of carrying out a certain action. The elements we have indicated will be conceived in the name of maximum coherence , with a sort of common thread acting as a glue, both textual and visual: this given the value of images in the current era.